There is a great ad campaign that has been running in Canadian airports for a couple of years; it shows the power of perception –– what’s beautiful to some is an eyesore to others, what is pleasure to some is painful to others, and so on. The same image is shown in two separate posters, but with different text, illustrating opposite viewpoints.

Case in point… I was sorting through some storage totes at home recently and I came across some sand–encrusted shoes. At first I wondered why I hadn’t knocked that sand off before I popped them in the bin, and almost simultaneously I marveled at the staying power of those minute, silvery grains – there they were waiting for me in a wonderful suspended state!

Was I just tired of cleaning when I tossed the shoes in the container, or was I trying to hang on to my time spent at the beach; feeling the silky granules pouring between my toes like a tentative masseuse? Isn’t it funny how when you get even a tiny pebble in your shoe during the work week it will drive you bonkers until you can get it out, but barefoot in the sand (wet or dry) – well, who needs shoes anyway?

Perception. Engagement. Appreciation. If we can adjust our focus, we can carry the subtleties we love with us at all times, at work or at play. Want to bring the personal feel back to your business? Have your forgotten that enjoyment and personality CAN and SHOULD be part of the corporate experience? We haven’t forgotten, and we have your solution waiting; let’s get started!  www.swjinfo@swj.cc

Our team is dusting off the camping gear, stocking up on summer reading material and making plans for a couple of weeks of R & R… Here is a sampling of our latest client projects for you to ponder while we’re away. We’re bursting with new ideas and can’t wait to get started on the next moves for YOUR growing company!

• Mercedes–Benz Winnipeg – web site updates, print advertising, as well as sponsor events consultation and promotional strategy for Mercedes–Benz and smartfortwo.  www.mbwinnipeg.ca

• Thompson Dorfman Sweatman LLP – this leading Canadian law firm has just released our great new sub–branded practice group ads and support materials. It was a pleasure to develop a solution for use by this vibrant team of top–notch legal professionals.  www.tdsBusinessLaw.com  www.tdsLabour.com

• TOPIGS – The Insider News is circulated seasonally to Canadian producers by this top–notch swine genetics company – we recently completed the latest issue in print and electronic versions.

• Web, web, web and MORE web… watch for several new SWJ sites lighting up the virtual horizon this summer! The clients are diverse: agricultural, health and fitness; and manufacturing but they all value the attributes we offer: award winning design, top quality programming; and affordable maintenance and hosting packages. Want to stand out? Let us work our magic for you!  www.swj.cc